EnterpriseDistributor Management System · WhatsApp-first DMS

Every order, every outlet, every rupee. Run from the distributor’s phone.

For brands that sell through distributors. The SR’s order reaches the distributor the same minute; the distributor dispatches on WhatsApp; the invoice, the stock, the retailer’s ledger and the ASE’s group all move together — and head office sees tomorrow’s orders before they are punched.

  • 31 screens in 5 desks
  • WhatsApp bot, Flows and group alerts
  • Hindi · English in chat and on the dashboard
Live dispatchStockDues
Beat 1Beat 2Beat 3Beat 4Beat 5Beat 6 Warehouse
Dispatch done · INV-2418Patel General Store · ₹8,008
“Atta 58 hai, 4 bag phat gaye”Stock updated · reason saved
10 pm alert2 outlets waiting 3+ days
Illustrative distributor. In your walkthrough, these are your distributors and beats.

WhySound familiar?

Three things we hear in every first conversation.

From sales heads and distributors. Composite quotes from discovery calls — the problems are real; the names are left out.

Distributor Management System: The problem, before Distributor Management System
Where the order really starts: the outlet counter
  1. “The SR’s order reaches the distributor — maybe.”

    Orders go by phone, photo or paper. Some arrive a day late, some never do.

    Area sales executiveLost orders, angry retailers

  2. “Nobody knows the distributor’s stock.”

    Head office sees stock only when someone counts it, and the count never matches.

    Sales headOver-stocking and stock-outs together

  3. “My morning is spent calling for updates.”

    Was it dispatched? Why not? What was invoiced? The ASE asks every distributor, every day.

    ASE · 12 distributors2 hours a day on follow-ups

HowWhat changes with the DMS

The same three problems, on the screens that solve them.

Product screens with illustrative data. In your walkthrough we load your own lanes, plants, outlets or SKUs.

01Lost orders

The distributor runs dispatch from a chat — in their own words.

  • “Pending kya hai?” lists outlets by age; one tap dispatches and raises the GST invoice
  • Damages and corrections are reported in the same chat, with a reason

Same-minute orders, no software to learn

the DMS screen: The distributor runs dispatch from a chat — in their own words.

02Unknown stock

Stock nobody has to count.

  • Gate pass minus dispatches, plus corrections with a reason — per SKU, always current
  • Every change stays in the audit trail

Head office sees the same number, same minute

the DMS screen: Stock nobody has to count.

03Follow-up calls

One group per distributor that reports itself.

  • Every dispatch, pending reason and cancellation is posted the moment it happens
  • A daily PDF summary lands at 7 pm

The ASE reads instead of calling

the DMS screen: One group per distributor that reports itself.

FieldDistributor Management System in the field

The people, the phone, the place.

The workplace it runs in, the person who uses it on a phone, the team at the desk and the detail it reads.

Distributor Management System: Where Distributor Management System runs
Where Distributor Management System runs
Distributor Management System: On the phone, where the work happens
On the phone, where the work happens
Distributor Management System: The team at the Distributor Management System desk
The team at the Distributor Management System desk
Distributor Management System: The detail Distributor Management System reads
The detail Distributor Management System reads

Photographs are illustrative — real customer sites are not shown.

  • 31ScreensDispatch · stock · money · field · intelligence
  • 1 tapTo dispatch an outletInvoice and group message included
  • 6Automatic WhatsApp alertsFrom dispatch to the 10 pm check
  • 4Roles, one recordDistributor · SR · ASE · head office
  • 0Apps to installWhatsApp and a browser
  • 7 daysOrder forecastFrom the SRs’ own order lines

01Open the DMS

Dispatch an outlet. Watch the group hear it. Then ask the bot.

Click through it. Mark an outlet dispatched and its invoice posts to the WhatsApp group. Chat with the bot in Hindi. Report a damaged bag, clear a retailer’s dues and see where the late outlets are on the map.

autowhat · DMS / Dispatch desk Illustrative data

Illustrative distributor, outlets and figures — not customer data. In your walkthrough, these are your distributors, SKUs and beats.

02Order to ledger

Eight steps. Nobody has to call anybody.

The SR’s order line is the thread. Dispatch, invoice, stock, dues and alerts all hang off it — so the distributor, the SR and the ASE are always looking at the same thing.

  1. 01

    Order punched

    SR field app

    The SR books the outlet order on the visit. It lands on the distributor’s pending list the same minute.

  2. 02

    Pending, by outlet

    WhatsApp · dashboard

    “What is pending?” on WhatsApp, or the pending board on the web — outlet by outlet, oldest first.

  3. 03

    Dispatch

    Mark dispatched · invoice

    One tap marks the outlet dispatched, raises a GST invoice and attaches the PDF.

  4. 04

    Group notified

    Distributor WhatsApp group

    Distributor, ASE and sales head see “Dispatch done” with items, value and invoice — the same hour.

  5. 05

    Or a reason

    Pending reason · cancel

    If it can’t go today the distributor says why; a wrong order is cancelled and the SR is told.

  6. 06

    Stock moves

    Gate − dispatched

    Stock taken at the gate goes down with every dispatch. The shelf count is reported with a reason.

  7. 07

    Ledger moves

    Retailer dues

    The invoice posts to the outlet’s ledger; payments clear the oldest invoice first.

  8. 08

    Night check

    10 pm alert · daily PDF

    Outlets still waiting and stock not updated today are named in the group before the day closes.

03Four roles, one record

Each person sees their slice. Nobody keeps a second sheet.

Access is by registered mobile number and OTP. A distributor sees only their outlets; an ASE sees their distributors; head office sees everything.

  • Distributor

    Runs dispatch from the phone.

    Types the way they talk. Sees what is pending, marks it dispatched, keeps stock honest — no software to learn.

    • WhatsApp bot + Flow
    • Web dashboard on the phone
    • Invoices and dues in one place
  • Sales rep

    Knows what happened to the order.

    Orders punched on the visit reach the distributor instantly; cancellations and reasons come back on WhatsApp.

    • Order → pending, same minute
    • Cancel and reason alerts
    • Outlet orders by SR
  • Area sales executive

    Watches every distributor in one view.

    Dispatch, pending lines and the last stock update for every party — with the group feed as the daily pulse.

    • Admin view across distributors
    • Stock-updated freshness
    • Group alerts and escalations
  • Head office

    Plans from what is actually moving.

    Order heatmaps, dispatch SLA and a seven-day forecast that tells the plant what to pack.

    • Forecast and production mix
    • Dispatch SLA by distributor
    • Chat with data

04The stock cycle

Stock nobody has to count — and a reason when it’s wrong.

The system keeps the distributor’s stock from two facts it already has. When the shelf disagrees, the correction comes with a reason and stays on the record.

Fact 1From the gate

Approved quantities on the gate pass — what the distributor actually took.

Fact 2Dispatched

Every outlet marked dispatched on WhatsApp or the dashboard.

CorrectionReported, with reason

“4 bags damaged”, “sold at the counter” — kept in the audit trail.

ResultStock in hand

Per SKU, always current, with the time of the last update on the ASE’s screen.

05The WhatsApp group

One group per distributor. It reports itself.

Distributor, ASE and management in one group. Nobody posts updates by hand — the system does, the moment something happens.

  • Dispatch done

    Outlet, SR, items, value and invoice number — with the invoice PDF — posted to the distributor’s group.

  • Direct dispatch

    Stock that went out without an SR order is still invoiced and announced.

  • Pending reason

    The distributor’s reason reaches the ASE and team, so nobody has to call to ask.

  • Order cancelled

    The SR who punched it gets a WhatsApp message the moment it is cancelled.

  • Your pending list

    Each distributor gets their own pending outlets and items, with a nudge to open the dispatch form.

  • The day’s loose ends

    Too many outlets still pending, or stock not updated today — named in the group, ASE tagged.

06Five desks

31 screens. Each one replaces a phone call.

On the web for the full picture, on WhatsApp for the daily work — in Hindi or English, light or dark.

Dispatch · 8

  • Pending orders by outlet
  • Mark as dispatched
  • Cancel order · SR notified
  • Direct dispatch
  • Dispatch checklist
  • Pending reasons
  • Shipment tracker · status chain
  • Order arrived

Stock · 6

  • Stock in hand
  • SKU stock
  • Update stock · SKU-wise
  • Stock history
  • Stock-cycle start date
  • Distributor audits

Money · 5

  • Retailer dues
  • Record payment
  • Set pending amount
  • GST invoice PDF
  • Damage claims · photos

Field & network · 6

  • Distributors
  • SRs by distributor
  • Outlet orders by SR
  • DMS rollout
  • Add a distributor
  • Report an issue

Intelligence · 6

  • Order forecast
  • Order heatmap
  • Dispatch SLA
  • Chat with data
  • Daily PDF report
  • 10 pm group alert
  • Registered numbers only

    An unknown number gets no reply; the dashboard signs in by OTP.

  • Role-scoped

    Distributor, SR, ASE and head office each see only their slice.

  • Audit trail

    Every dispatch, cancellation and stock edit with who, when and why.

  • Your data

    On your cloud, connected to your field app, ERP and gate system.

FAQQuestions we get about Distributor Management System

Straight answers, before the call.

Distributor Management System is a WhatsApp-first DMS. Short, factual answers for buyers, procurement and the assistants people ask first.

In short. Distributor Management System is a WhatsApp-first DMS. It is built for sales heads and their distributors. It exists to remove the problems those teams describe in almost every first conversation: orders by phone, photo or paper — some late, some lost; head-office stock that never matches the count; and two hours a day of follow-up calls. With Distributor Management System, teams get “Pending kya hai?” lists outlets by age; one tap dispatches and invoices, gate pass minus dispatches, plus corrections — per SKU, always current, and every dispatch, pending reason and cancellation posted the moment it happens. It connects to WhatsApp Business API, GST e-invoice, Secondary sales and Retailer ledger, is used by Distributors · ASEs · sales head, and runs on whatsapp + web. Like every Autowhat AI product, Distributor Management System goes live on one site, lane or process first, usually within weeks, on managed cloud, in your own VPC or on-premises, and shares one operational record with the other products, so the second deployment reuses the data and integrations of the first.

Who is Distributor Management System for?

Sales heads and their distributors. A WhatsApp-first DMS.

What problems does Distributor Management System remove?

orders by phone, photo or paper — some late, some lost; head-office stock that never matches the count; two hours a day of follow-up calls.

What do we get with Distributor Management System?

“Pending kya hai?” lists outlets by age; one tap dispatches and invoices; gate pass minus dispatches, plus corrections — per SKU, always current; every dispatch, pending reason and cancellation posted the moment it happens.

What does Distributor Management System connect to, and who uses it?

It connects to WhatsApp Business API, GST e-invoice, Secondary sales, Retailer ledger. Users: Distributors · ASEs · sales head. Channel: WhatsApp + web.

How do we start with Distributor Management System?

With a 30-minute working session on your own data — an engineer from the relevant sector, not a sales queue. The first wave is scoped in that call; most products go live on one site, lane or process within weeks and then scale.

Where does Distributor Management System run, and who owns the data?

On managed cloud, in your own VPC (AWS, Azure or GCP) or on-premises, with your keys. SOC 2 Type II and ISO 27001 controls, India data residency when required, and local or open-weight models when policy demands it. The data stays yours.

07Walkthrough

Bring one distributor. We’ll have them dispatching on WhatsApp in a week.

A working session with the engineers who build it: your SKUs and beats loaded, one distributor’s pending list live in their WhatsApp, and their group reporting itself.