What counts as “firm demand” is a policy choice, not a formula.
Every production plan starts from a demand number. In most plants, nobody has written down which orders are allowed into it. We think that unwritten rule causes more planning arguments than any capacity limit.
Walk into the planning meeting at a bakery plant and listen for the arguments. Sales says the plan ignored a big order. The planner says that order was never confirmed. Procurement says it bought flour for a plan that changed the next day. Under almost all of these arguments sits one question nobody has answered on paper: which orders count?
The question behind the plan
An order book is not one thing. At any moment it holds orders at different stages and from different channels. Consider a plant making bread, cakes and cookies:
Order
Stage
Should it drive tomorrow’s bake?
Daily bread for regular outlets
Confirmed and repeating
Almost certainly
Sponge cake for a distributor, approved yesterday
Approved, not yet invoiced
Probably
Festival cookie packs quoted to a modern-trade buyer
Quoted, awaiting confirmation
It depends who you ask
Bulk rusk deal discussed on a call
Verbal, no paperwork
Usually not, but sales may disagree
Each row is a judgement. In many plants, those judgements are made by the planner, quietly, inside a workbook, and differently depending on the week. That is not the planner’s fault. Nobody gave them a rule.
Why the unwritten rule hurts
When the definition of firm demand lives in one person’s head, three things follow.
The plan cannot be explained. When an order is missing from the plan, nobody can say whether it was left out on purpose or by mistake.
Buying runs on the wrong number. Flour, fat, wrappers and boxes get ordered against whatever the planner included. If soft orders were in, stock piles up; if they were out, rush buys follow.
Plan versus actual becomes meaningless. A gap between plan and output is supposed to point at the line. If the plan itself included orders that were never real, the gap points at the order book instead.
The last one is worth dwelling on. A daily variance report is only useful if everyone agrees the plan was a fair target. The plan vs actual guide covers how to read that gap; the rule about firm demand decides whether the gap is worth reading at all.
Make the rule explicit, and make it a setting
We would suggest the plant head, sales head and planner agree on a short written rule, and review it each quarter. It needs to answer only a few things:
Which order stages count as firm: confirmed, approved, invoiced?
Which channels count: regular outlets, distributors, modern trade, bulk deals?
Are any channels firm only within a certain number of days of delivery?
Who can add an exception, and where is it recorded?
Then the rule should be a setting the planning system reads, not a habit the planner remembers. In the production planner, open orders and bulk deals are read live from the plant portal, and which stages and channels count as firm demand are switches the plant sets, not code. The suggested plan then fills each line by priority from that demand, and pull-ahead uses whatever hours are left. If the rule changes, you flip a switch and the plan, the raw material need, the packaging plan and the buy list all move with it.
Exceptions belong in the open
A rule does not remove judgement. A festival order that is not yet confirmed may still deserve a slot because the buyer always confirms late. That is fine, as long as the exception is visible. In the planner, planners can override any cell in the daily plan, and the audit log records who made the override and when. The exception stays a decision someone owns, rather than a number nobody can trace.
Where to start
Take last month’s plan and list every order that drove it. Mark each one by stage and channel. If the team cannot agree why some were in and others were out, you have found the first thing to fix, and it is not a formula. Our capacity planning guide picks up from there, and the rest are in the production planning guides.
Questions
What is firm demand in production planning?
The set of orders a plant agrees should drive the production plan, usually defined by order stage and sales channel. It is a policy the plant sets, not something a formula can decide.
Why should firm demand be written down?
Without a written rule, plans cannot be explained, buying runs on an inconsistent number, and plan versus actual gaps point at the order book instead of the line.
How does the planner handle firm demand?
It reads open orders and bulk deals live from the plant portal, and which stages and channels count as firm are switches the plant sets. Overrides are recorded in an audit log.