Calculator
B2B outreach pipeline calculator: from leads contacted to deals won.
Enter how many leads you contact and your own reply, meeting and win rates to see the replies, meetings, deals and revenue a campaign can produce.
How it is calculated
Replies = leads contacted × reply rate. Meetings = replies × the share of replies that become meetings. Deals = meetings × the share of meetings that become deals. Revenue = deals × average deal value. The defaults are placeholders; use rates from your own past campaigns. Raising any one rate raises everything after it, which is why personalising cold email and replying to enquiries faster matter.
Questions
How do I calculate the deals a sales campaign will produce?
Multiply leads contacted by your reply rate, then by the share of replies that become meetings, then by the share of meetings that become deals.
What reply rate should I use?
Use the rate from your own past campaigns. Rates vary widely by market, list quality and message, so a generic benchmark can mislead.
See it on your own data. AutoGrow — Cold lists in, warm pipeline out. Book a 30-minute working session with an engineer.